Tayyari Jeet Ki! – Did this just ring a bell?
On a lazy afternoon, soon after the lockdown was officially lifted, I was watching TV with my family – a luxury I can barely afford these days, ever since ‘Work from Home’ has become more about ‘work’ and less about ‘home’. Anyway, I was just about to doze off when a familiar slogan shook me awake. All I could really hear was, ‘Bournvita – Tayyari Jeet Ki’. And, that was enough to hit me with a flash-flood of memories from my childhood.
I could very easily remember the taste of the cold Bournvita milk I would happily gulp down on a hot summer afternoon. In order to relive that magical feeling, I thought this was the best way to put my creativity to the test! So, I sat down with a simple notebook and pen (just like the good old days) and started jotting down ideas for the various snacks I could make using my favourite chocolate powder mix!
While feeling silly searching for ‘Bournvita Snack Recipes’ online, during a global pandemic, I came across Mondelēz International’s Second Annual State of Snacking™ India Report which offered me some much-needed assurance that I’m not the only one prioritizing snacking! According to this report, two-thirds of Indians are also snacking more during the pandemic! 79% have stated that snacking helps get them through their day. Sigh! What a relief to know that I’m not the only one. Although let’s be honest, I was using snacking to get through my day way before the pandemic. Does that make me one of the cool people?
Even before it officially became ‘cool’, I have used snacking as a reward system for my own small goals. It’s obviously very easy to run low on motivation when the entire world is going through so much right in front of our eyes, like ‘What difference is it going to make if I don’t take a shower today? The world is going through a crisis!’
Completing basic tasks had become a challenge for me during the beginning of the lockdown and that’s when I decided to introduce my snack reward system into my routine. For each task that I got done throughout the day, I’d give myself a little treat! And, if I’m being honest with you, my snack break escapes during the pandemic in India is the only thing that kept me going on most days. After all, we’re all kids at heart vying for the candies, aren’t we?
And, ever since the day Bournvita came into the picture, snacks have served a new purpose by refreshing old memories! A majority of the adults, 81% in fact, have bought snacks in 2020 to bring back old memories, says the report. The comfort of remembering the good days and in turn getting the motivation to hope for better ones is something I completely owe to my snack breaks during the pandemic. It fills me with joy that like me 66% of Indians have found comfort in snacks. It hasn’t been easy, finding those moments of joy with so much happening, so I’m glad that people have found snacking as their ray of shiny hope.
Of course, I’m slowly getting the hang of the ‘new normal’ and learning how to get back to my old life but I think snacking is something I’m taking away from this pandemic and for good. Maybe someday I’ll look back at this time and feel nostalgic for the time my family was locked in the house, looking for unique ways to stay sane.
Therefore, while I make my recipe with Bournvita with my children and turn into a child as we sit together at the dining table to finish homework, tell me about your snack break escapes during the pandemic.