Amazon review campaigns are those collaborations which involve buying products and reviewing them for brands, so that the brands can improve their quality or increase their sales (if the review is good). The amount is then reimbursed to us at a later date. Many a times there are middle-men called PRs who coordinate this collaboration between the influencer and the brand.
While it was initially quite exciting to review products and get them for free, it became quite a pain in the **** towards the end. Finally, for my sanity, I decided that it was best that I resisted the temptation of getting free products and stayed away from such collaborations.
So, here are the main reasons why I stopped taking up Amazon Review campaigns specifically:
I also recall having to buy a white Debock power bank which did not work. When I informed the PR that it wasn’t charging my phone properly, they asked me to put a 5 star rating because I will be getting the product for free. Instead, we assumed it was a defected piece and applied for a replacement. Even the replacement did not work well and further damaged my husband’s phone’s battery (because we assumed it was a good product and he needed a power bank as he was running late for work). Whom do we blame for this loss? We finally just returned it and got refunded by Amazon itself. Check out my husband’s detailed review in the image below.
Another annoying campaign is the bulk reviews for Rs. 100/-. Here, all the products have to be given 5 stars without having used them. Do people really do such campaigns? I did not take up such a campaign but I got requests for many like these, therefore, I felt the need to mention it here.
Then there are the rude PRs we have to deal with, again because we got that precious product, that costs Rs. 200/-, for free. I agree that sometimes we get the product for free, but does it mean that we are slaves of these campaigns?
After going through this mental stress, and realizing that many brands do not want honest reviews, I decided to quit accepting such campaigns. When I got to know that others are also going through this, I curated this informative blog to help them understand what they are getting into.
So, next time a campaign comes as an opportunity, make sure to rethink before you accept the same. Currently, I take up such collaborations only if I know the brand and will surely use the product. Yet, I prepare myself for loss just in case my reviews get deleted or the brand shuts down.
Here are some of the items I have bought from Amazon, and DO recommend! MY STOREFRONT